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Omnicom’s GSD&M Idea City said it has added media duties on the $40 million Popeyes Chicken & Biscuits business.
The shop, which was awarded creative chores two months ago, will now also handle national, regional and local planning and buying for the AFC Enterprises chain. Media had been handled at various levels by agencies including DiMeo & Co., Chicago; FKM, Houston; Seventh Point, Virginia Beach, Va.; TM Advertising, Irving, Texas; and Kirby Halpin, Cincinnati.
Dick Lynch, Popeyes CMO, said in a statement that the agency’s “integrated approach will make them an even more vital partner in moving our brand forward.”
“They
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