Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“Meet the new boss, same as the old boss,” go the lyrics in a rock song by the Who. This is precisely the type of song one could have downloaded via iTunes during Pepsi’s groundbreaking partnership with Apple in 2005, a program overseen by then North American CMO Dave Burwick.
Now, three years later, Burwick is back at the helm as CMO of PepsiCo’s newly formed North America Beverage unit. He will oversee the marketing of most PepsiCo brands excluding Tropicana, its joint ventures with Unilever and Starbucks, as well as Izze and Naked brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in