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Taco Bell signed an exclusive partnership with Time Inc. to launch its new, permanent line of frozen beverage drinks called Frutista Freeze. The tropical Frutista Freeze comes in strawberry or mango strawberry flavors and is topped with strawberries. It is available now at $1.89.
Taco Bell has pledged all of its print dollars for the product’s launch to Time Inc.’s Entertainment Weekly, People and Sports Illustrated. One ad shows the drink in a tropical snow globe.
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