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Forget taking free trips or going to great restaurants. Why not use your credit-card purchases to earn fake stuff?
Now you can, as the result of a new pact between American Express and Zynga. The credit card giant is the first company to allow its members to redeem Membership Rewards points — which are earned as the result of various purchases — to acquire limited-edition virtual goods in Zynga’s popular social games.
Zynga has reportedly built a massive business — north of $500 million in revenue, per some analysts — by selling virtual goods in its popular games like FarmVille and FrontierVille.
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