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Though people who go to social-networking sites do so chiefly to connect with other people, a new TNS report finds a sizable minority willing to socialize with brands in that environment. Among U.S. respondents to the research firm’s polling, 27 percent said they’ve clicked on ads when visiting a social-networking Web site. And while a majority link to a grand total of zero brands (see the chart), one-quarter have linked to multiple brands though social networking.
The same survey (conducted in June and July) finds social networking often occurring simultaneously with TV viewing.
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