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It’s politics, so anything can happen. But right now, this year’s midterm races are on track to be the nastiest and most expensive. For media, that translates into a historic financial windfall, especially for TV stations.
Political TV advertising could make up 10 percent of their annual revenue, and as much as 20 percent of fourth-quarter dollars, per TVB.
As of Oct. 10, spending on TV was nearly $400 million ahead of both 2006 and 2008, per Kantar Media’s Campaign Media Analysis Group.
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