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Pinnacle Foods has shifted creative duties on its frozen food brands just two months after hiring Kirshenbaum Bond Senecal + Partners as lead agency for the business, the client has confirmed.
Picking up the account is Omnicom Group’s TBWA\Chiat\Day in New York, a client representative said. Major media spending on the brands, which include Birds Eye and Van de Kamp’s, exceeded $25 million last year, according to Nielsen.
Sources attributed the shift to creative differences between MDC Partners’ KBS+P and the Mountain Lakes, N.J.-based
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