Agency Unions: The View From Ground Zero

For roughly 5,785 days, I built and ran a company called Ground Zero. On March 1, I found myself at WongDoody with a new set of partners, a new roster of accounts, a new building full of employees and, well, a very dry mouth.
 
From the beginning, all of us in management saw the good sense of this union. The question is, would we be able to communicate that to the staff, the clients and the rest of the ad world?  Or, would we pull a Van Hagar and turn two perfectly good entities into one hot mess of mediocre advertising and bad hairstyles?
 
When you’re in the midst of a dramatic business shift, there are moments where you feel rather alone.