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Perhaps food and beverage companies should market their wares by the dose. An Ipsos Marketing survey, released last month, finds Americans looking to those products to provide a variety of health benefits. The chart here gives an indication of this.
Still, vitamins/supplements have a significantly bigger following than foods/beverages when it come to “better immunity” (52 percent vs. 39 percent), “better bone and joint health” (52 percent vs. 36 percent) and “hormonal balance” (43 percent vs.
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