72andSunny Lays Off 5% of U.S. Staff

Move affects New York and Los Angeles offices

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MDC Partners creative agency 72andSunny went through a round of layoffs that affected 5 percent of its total U.S. staff today.

A spokesperson confirmed the move.

“Today we parted ways with 5 percent of our staff,” a statement read. “As our industry continues to evolve, we are reshaping 72andSunny to maximize the thing we believe in most: unleashing the power of unignorable creativity. This is the beating heart of our company and the highest value in today’s attention economy.

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