ESPN3 Turns Xbox Into Sports Arena

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Microsoft’s Xbox is a hugely popular platform for sports games. Starting this November, the gaming console will become home to thousands of real-life sporting events.

ESPN has inked an exclusive, multi-year deal with Microsoft to deliver ESPN3 (formerly ESPN360) via Xbox Live, the Web-based entertainment platform which reaches over 20 million gamers worldwide. That means Xbox Live subscribers will be able to stream over 3,500 live events, ranging from college bowl games to Grand Slam tennis tournaments, as well as on-demand video clips and highlights.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in