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Drugstore chain CVS has selected WPP’s Mindshare for media planning and buying chores after a review.
Contenders also included WPP’s MediaCom; Omnicom’s OMD; and Interpublic Group’s Universal McCann, according to sources.
CVS spent more than $90 million in domestic measured media in each of the past two years, per Nielsen.
It’s turning into a big day for Mindshare. Earlier, word surfaced they had been selected to handle media chores for the $150 million RadioShack assignment after a review.
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