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NCM, the movie theater ad network, delivered 35.3 million ad exposures to moviegoing adults per month in the fourth quarter of 2009, the most of any place-based network measured in Nielsen’s new “Fourth-Screen Network Audience Report.”
The inaugural quarterly report measured 10 of the largest location-based networks in the country. It measures gross monthly digital advertising exposures. Traffic and transaction data used in the report were gathered through on-site traffic counts, third-party-reported transactions, and client-supplied transaction data that were either audited against third-party data or accompanied by affidavits of accuracy, Nielsen said.
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