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Producer Mark Burnett and Video In My Backyard (Vimby) have formed a partnership to develop branded content in the digital space.
The new co-venture, as yet unnamed, will work with media companies and advertisers to implement “cost-effective branded solutions” that will be geared toward targeted demographic groups such as mothers, millennials, the environmentally conscious and health/wellness aficionados, among others.
Los Angeles-based Vimby was founded in 2006 as a filmmaking collective focused on popular culture. Its content producers live and work in cities around the country, connected by a digital infrastructure.
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