Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Merck has awarded media planning and buying duties on its nearly $600 million advertising account to a team of Interpublic Group agencies led by Initiative and Draftfcb following a review, according to sources. Other contenders included Havas’ MPG and Publicis Groupe’s Zenith Media.
The client called a consolidation media review after completing its merger with Schering-Plough last year, according to sources. MPG and Zenith both handled portions of the Schering-Plough account.
Combined estimated U.S. ad spending on the account is close to $600 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in