McCann Erickson, in a bid to underscore the expanding role of planning in the development of client business ideas, has added a third leader to its New York planning department and directed each to focus on a specific aspect of the discipline.
The new leader is Anne Benvenuto, former director of strategic services at Interpublic Group’s R/GA, who becomes director of behavioral planning at McCann. At the same time, co-directors of strategic planning Devika Bulchandani and John Kottmann have shifted to director of brand planning and director of business strategy and analytics, respectively.
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