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Getting people to spend is hard these days. And getting them past their fears of buying unwisely is often much of the battle, judging by a Vision Critical poll released last month.
Respondents were asked whether they often “worry about making the right purchase decision.” Eleven percent agreed “strongly” and 30 percent “moderately” that they do worry about this. Thirty-seven percent disagreed “moderately” and 22 percent “strongly.”
Still, 33 percent agreed “strongly” and 39 percent “moderately” that “shopping is fun.”
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