Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Though it remains to be seen how online social networking will mature as a marketing venue, the phenomenon already has outgrown its youth-oriented phase. A report issued last month by Experian Marketing Services shows older users accounting for a growing share — and the youngest adults for a shrinking share — of visits to such sites.
The report compares the age-group composition of the population visiting online social-networking sites on Nov. 28, 2008, and on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in