Hulu's 'Ad Selector' Could Set Web Video Pace
Credit Hulu with possibly establishing the creative template for the entire online video ad industry.
Publicis’ VivaKi has released the long-awaited results from the first phase of The Pool, the agency group’s highly ambitious media research project. The company has deemed The Ad Selector — a placement that lets users select video ads for viewing prior to streaming content — as the winning model for long-form online video. That unit that was created and popularized by prominent Pool participant Hulu.
The
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