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Bayer HealthCare has consolidated its global marketing services duties at Omnicom Group and WPP Group after a review, the client has confirmed. At the same time, BHC has awarded international media duties to WPP’s GroupM after a parallel review.
The marketing services consolidation involves some 50 brands from four subsidiaries: Bayer Schering Pharma/Bayer HealthCare Pharmaceuticals, Bayer HealthCare Animal Health, Bayer HealthCare Consumer Care and Bayer HealthCare Medical Care.
BHC, a unit of Bayer AG, spends about $800 million globally in media each year.
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