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JWT has added Draftfcb’s Ira Helf in the new, North American position of director of analytics.
Helf previously was executive director of data and analytics at Interpublic Group’s Draftfcb in New York. At WPP Group’s JWT, he’ll lead a department of about 20 that analyzes data to help clients maximize their investment in advertising, direct and digital marketing, the agency said.
“Ira brings an innate ability to make data tangible, relevant and even creative for clients,” said JWT N.A.
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