Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Automotive aftermarket retailer Advance Auto Parts has selected Publicis Groupe’s Starcom to handle its media planning and buying assignment without a review, the company has confirmed.
The client has also awarded multicultural planning and buying chores to Starcom sibling Tapestry. Both agencies are based in Chicago.
The client spent $21 million in domestic measured media from January to November of last year, after spending $30 million for full-year 2008, according to Nielsen.
The selections came after the two shops handled project work for the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in