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Turner Broadcasting has awarded its buying assignment to Publicis Groupe’s MediaVest after a review, the client has confirmed.
Turner spends an estimated $155 million annually on measured media, according to Kantar Media (formerly TNS).
The U.S. assignment includes digital, TV, print and out-of-home for Turner’s portfolio of entertainment and news networks, including TNT, TBS, Cartoon Network, Turner Sports, Turner Movie Classics and CNN.
For now, one network is excluded from the assignment — truTV (formerly known as Court TV), which uses Norwalk, Conn.-based
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