It’s rare that a guerrilla campaign ties in seamlessly with a company’s brand advertising both in idea and execution. But Definition 6, a small Atlanta agency, managed it perfectly with its “Happiness Machine” video for Coca-Cola, which rolled out online last week. Wieden + Kennedy’s recent brand work, of course, has centered on the idea of a magical Coke machine, aka the “Happiness Factory.” So, Definition 6 decided to install a very special Coke machine in a college cafeteria, and filmed students’ reactions to it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in