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To look a their waistlines, you wouldn’t guess Americans have any qualms about eating. But a CBS News survey finds broad concern about food safety. Asked to assign a letter grade to the safety of the nation’s food supply, fewer than half the respondents gave an A (7 percent) or a B (33 percent). Thirty-four percent handed out a C, 18 percent a D and 6 percent an F. Marketers who assume that food safety is a non-issue for consumers in this country should think again.
One question in the survey (conducted last month) asked how confident people are “that the food you buy is safe to eat.”
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