Lee Jeans has shifted its e-commerce business — which consists mainly of efforts on its Lee.com venue — back to independent Kansas City, Mo.-based shop Barkley. There was no review.
Barkley has a nearly 15-year relationship with the iconic brand, handling cause-marketing and public relations chores for Lee, a unit of lifestyle apparel giant VF Corp.
Barkley worked on Lee.com from 2005-08. Independent Olson in Minneapolis most recently handled that assignment. Havas’ Arnold in New York is Lee’s lead creative agency.
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