Shock tactics are nothing new in PSAs. If anything, the groups that produce them tend to test the limits of taste, feeling justified that their humanitarian ends justify the means. But as we saw with two European campaigns this month, there are limits to what viewers will take, and consequences for crossing the line.
First, a Danish group called Children Exposed to Violence at Home introduced a Web site called “Hit the Bitch!” Bizarrely, it was intended to be pro-woman and anti-violence, but visitors might have thought the opposite.
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