Verizon Hits Back in Map Ad Flap

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Just days after it was hit with a lawsuit over competitive claims in a series of ads, Verizon Wireless is mincing no words in response.

“This is a junk lawsuit. It has no merit,” said Verizon rep Jeffrey Nelson, referring to a lawsuit filed by AT&T on Nov. 3 in which the company claims that Verizon’s “There’s a map for that” ads are misleading.

AT&T specifically points to the large amount of white space featured in U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in