Online Retailers Get Social for the Holidays

To combat a slow sales forecast, many online retailers will be looking to boost their digital presence this holiday season, per Shop.org’s annual eHoliday Study conducted by BIGresearch.
 
A majority (60.3 percent) of retailers have already made enhancements this year to their Facebook pages, as well as Twitter pages (58.7 percent). Another 65.5 percent have incorporated updates to their blogs and RSS feeds.
 
Web site functionality was also taken into account. Enhancements were made to shopping carts (45.2