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Final presentations are slated for late November in a review of global creative duties on Holiday Inn and Holiday Inn Express, sources said. Revenue on the account is estimated at $4-5 million.
Sources identified the finalists as Interpublic Group’s McCann Erickson in New York, Omnicom Group’s DDB in Chicago, WPP Group’s JWT in New York and the Publicis Groupe team of Fallon in Minneapolis and Saatchi & Saatchi in New York.
Since 1996, Fallon has handled the hotel brand in the U.S.,
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