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As an agency name, GSI Interactive wasn’t exactly catchy, by its own top executives’ admission. The e-commerce-focused shop is hoping to change that — and clarify its position in the marketplace — by recasting operations under the banner of TrueAction.
The new name is part of a push by the 300-person shop to parlay its heritage as an arm of e-commerce tech provider GSI Commerce into a business focused on driving transactions.
“We want to be known for actions that can grow brands and help them drive revenue,” said Nick Pahade, TrueAction’s president, who joined GSI in February 2008 after serving as president of Publicis Groupe new media consultancy Denuo.
TrueAction,
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