Moving a step closer to establishing a common ratings currency for buying and selling on video advertising networks, 11 media companies representing 22 networks have published disclosure forms for audience research studies conducted by third-party firms.
The Out of Home Video Advertising Bureau created the forms, which provide a brief description of how the research was conducted in keeping with the organization’s Audience Metrics Guidelines adopted last fall.
For each network, the disclosure forms detail which firm conducted the research, the purpose of the study (i.e.,
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