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They are not quite as confident (or overconfident) as men when it comes to making major purchase decisions. But a poll released this month finds women increasingly comfortable when deciding on big-ticket items, even in historically male-dominated sectors like cars and technology.
In polling conducted for NBC Universal by GfK Roper in August and September, 79 percent of women said they feel confident when it comes to decisions about buying a computer-up from 67 percent saying so in a 2000 GfK poll for Virginia Slims.
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