Aegis Preps for Growth in China

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SHANGHAI, CHINA With Aegis Media predicting growth upwards of 300 percent over the next few years, the global media buying group has appointed D. Sriram as COO to strengthen its management base.

K.F. Lee, CEO of Aegis Media Greater China, said this new position was created to enhance its management structure and support the increasing growth of Aegis Media across China.

Business for Aegis Media China has doubled over the past three years, largely due to its aggressive expansion in the digital and out-of-home sectors.
 
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