Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s a pity for supermarkets that mothers do more grocery shopping than fathers. Fathers are less tightfisted in the store than mothers, according to polling data in a Yankelovich Monitor Minute issued late last month.
While 69 percent of the survey’s fathers agreed that “Food choices are the last thing I cut back on in tough economic times,” just 48 percent of the mothers said so. Fathers were also more likely than mothers (77 percent vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in