Still Beatlemanics

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Over the past five decades, few brands have held up as well as The Beatles. Fresh evidence of this comes in a Rasmussen Reports survey fielded earlier this month. Twenty-five percent of respondents said they’re at least somewhat likely to buy the new Beatles: Rock Band video game or one of the remastered Beatles albums; 39 percent already own at least one Beatles album. Then there is the approval rating: 30 percent have a “very favorable” and 34 percent a “somewhat favorable” view of the Fab Four.

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