Disillusioned DTC Brands Reject Walled Garden Measurement
Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.
5 Reveals From Google’s Leaked Search Docs
A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine.
Exclusive: The Trade Desk Ranks the Top 100 Publishers
The Trade Desk's list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platform’s strategy to position itself as a portal for the premium Internet.
Epsilon CMO Jeff Smith on Marketers’ Biggest Tech Stack Challenges
Previously, Smith was a senior advisor at McKinsey, and has worked in the marketing technology space for more than 25 years.
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
In the name of privacy, we increasingly operate in black boxes and bundle our solutions with an agenda of protecting our own business models.
Meet Vidhya Srinivasan: the Google Exec With the Toughest Job in Advertising
The Google exec is fighting to rebuild advertiser trust and make sure Google stays ahead of the AI race.
ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab
The buy side has been accusing the sell side of using deceptive practices to identify audiences as the industry adjusts to a cookieless world.
Buyers Are Wasting Money on Alt IDs While Cookies Still Persist
New data from Adform shows buyers might waste more than 20% of a $1 million campaign over-targeting users with alternative IDs.
Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
The publisher’s most popular story of 2023 was demonetized by faulty technology.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery
At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.
Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.