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Topic: Australia

Tiny Billboards for Ant-Man Are Popping Up That Ants Are Really Going to Love

Bringing out-of-home down to size

There's something irresistible about tiny billboards. We've seen them before, of course—for example, there was this LittleBigPlanet campaign from 2008 and this Lego stunt from 2012. And now, the upcoming superhero…

Ad of the Day: Artfully Chilling PSA Shows How Kids Learn Your Bad Driving Habits

Like puppets on strings

The notion that kids grow up to emulate their parents' driving habits fuels "Strings," an unusual spot created by Clemenger BBDO Melbourne for Australia's Transport Accident Commission. "Parents can't deny that…

Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to Australia

All for a 'shedload' of money

Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of…

How Samsung VR Saved a Dad From Missing His Son's Birth—Sort Of

A beautiful moment or an intrusive ploy?

Would you let Samsung turn the birth of your child into an ad, if it meant the company would also set up a live-streaming virtual reality rig, so your partner…

McDonald's Finally Selling Bottles of Big Mac Secret Sauce, but They're Going for $18,000

Worth it for some?

For a company no one actually likes, people sure are interested in McDonald's food. This interest often takes shape as vulgar curiosity and conjecture about specific menu items. I still…

Wonderful Pizza Hut Ad Shows People Being Totally Disgusted by Its New Pizza

For these folks, it's an acquired taste

There's a brave niche approach in advertising where you show your audience just how much people despise your product. Laphroaig scotch has been doing this for while, turning its polarizing…

Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun Insurance Ad

Meet Captain Risky

Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh my,…

Dumb Ways to Die Sings 'Deck the Halls' for the Holidays

A dumbed-down version, of course

Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from…

Ad of the Day: Adorable Australian Ad With People Helping Ducks Goes Megaviral

88 million views in 10 days

We've become accustomed to animal rights videos that are so brutal and depressing, you feel like you've been hit by a bus. But this spot from Australia shows a little…

'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

No one is safe when the ghouls come out

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's…

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