Specs Who (L. to r.) Co-founders John Sheehan, John Reid and Ben Latimer What Creative agency Where San Francisco
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.
Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service). The spot's yoga instructor merited his own Twitter feed, and now the spot's back with a remix, giving you even more of the rotund teacher who has mastered The Weeping Cobra and generally making everyone around him uncomfortable. The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor's vocals.
Yelp isn't just for restaurant recommendations. It can help you find reviews on everything from auto shops to hair salons to "extreme golf" driving ranges, the app and website says in this amusing commercial—its first to air on TV nationally.
Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as well as Windy City eateries like Ditka's, Al's Beef, Star of Siam, and Wishbone.
Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; six-time player in the MLB All-Star Game Base Toronto and Tampa, Fla.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is "the best business move I have made in years," says the whole thing started when Yelp blackmailed him. Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth Circuit Court of Appeals in San Francisco, is something Yelp is legally entitled to do. So, Cerretini hatched his 1-star plan. Next to a sassy sign explaining how much it charges for extra marinara sauce ($3 for just a splash, $4 if you want some to smell), Botto Bistro lists its various offenses—from charging for bread to lacking ranch dressing—and suggests patrons give it a 1-star Yelp review in return for 25 percent off a pizza. Beyond press, it has generated some of the best Amazon-esque reviews on Yelp. The site sent Botto Bistro a threatening little letter, but Cerretini refuses to back down, claiming he's attracting higher-paying customers who are quite loyal. Not to mention, damn funny. Photo via Yelp.
Yelp is the latest company to come under fire from the Federal Trade Commission (FTC) for allegedly gathering names and email addresses from children without parental consent.