24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Facebook courts advertisers with a captivating ad format
Cinemagraphs, still images with a subtle moving component, will soon be found more often in the News Feed as advertisers play around with the new ad format. (Adweek)

Agencies hire a slew of executives
Just six weeks into the new year, 14 ad agencies have filled a staggering 19 leadership roles, which according to ad executives and headhunters is a sign that agencies want new ideas and fresh talent. (Adweek)

Omnicom reports gain in Q4
Omnicom Group reported its organic revenue grew 6 percent in the U.S. in the fourth quarter, while net income shot up by nearly 10 percent. (Adweek)

Swimsuit models look different without DirecTV
In the most recent Sports Illustrated Swimsuit Issue, three models channel Rob Lowe's DirecTV spots to demonstrate how they aren't themselves when they have standard cable. (Adweek)

ESPN reveals Super Bowl shark identities
Wieden + Kennedy New York and ESPN revealed the true identities of Katy Perry's Right Shark and Left Shark in the latest "This is SportsCenter" spot. (Adweek)

Why good music is key to a good ad
Jingle Punks CEO Jared Gutstadt and Grey's svp, director of music Joshua Rabinowitz spoke with Adweek about the evolution of music in advertising and how proper song selection is crucial for a successful ad. (Adweek)

50 Shades could make sex toys more mainstream
E.L. James' 50 Shades of Grey books ignited a spark for the sex toy industry, and with the movie hitting theaters this weekend, people within the industry expect sales to keep growing. (Adweek)

New partners join Facebook's ad network
Facebook announced a number of new partners that will be plugged into its Atlas ad network including Publicis and ad tech companies Mediaocean and Merkle. (Adweek)

Around the Web:

Urban Outfitters stocks an offensive tapestry
A new tapestry item from Urban Outfitters, deemed reminiscent of the Holocaust, prompted the Anti-Defamation League to send the company a letter requesting the chain to nix the item. (Business Insider)

The cost of the Brian Williams scandal
Brian Williams' recent factual inaccuracies have not only tanked the news anchor's credibility rating, but could also impact NBC's ad sales. (The New York Times)

Yelp acquires Eat24
Online restaurant review company Yelp got into the food delivery game with its most recent purchase of startup Eat24 for a reported $134 million. (Forbes)

Heinz spices things up with Sriracha ketchup
Heinz debuted its very own Sriracha-flavored ketchup, but The Washington Post argued the move will cause the trendy hot sauce to become too mainstream. (The Washington Post)

Home Depot expects a busy spring
Home Depot announced it would hire an additional 80,000 seasonal employees in anticipation of the busy spring sale season. (Fortune)

A-B InBev debuts malt beverage line
Anheuser-Busch InBev plans to launch three of its cocktail-flavored beers from the Bud Light Mixx Tail line next week. (The Wall Street Journal)

Papa John's finally takes Iggy Azalea seriously
Rapper Iggy Azalea tweeted up a storm to report that a Papa John's employee spread her personal contact information, and Papa John's finally addressed the issue via Twitter. (PR Newser)

IAB says 100 percent ad viewability won't happen
This week the Interactive Advertising Bureau told marketers that 100 percent ad viewability online is an unrealistic goal and should instead strive for closer to 70 percent viewability. (The Wall Street Journal)

Oscar ads sell out
ABC sold out all of its ad slot for the upcoming 87th Annual Academy Awards, with ads running for roughly $2 million, on average. (Media Post)

Industry Shake-Ups: 

CEO out at Lowe Roche
Lowe Roche announced CEO of the agency's Toronto shop Monica Ruffo would step down, which came as a surprise to the staff. (Agency Spy)

Cramer-Krasselt's new creative chief
Craig Markus, previously working at Rage, Grace & Partners, will succeed Larry Hampel as Cramer-Krasselt's new chief creative officer. (Adweek)

Pereira & O'Dell quickly selects new ECD
Pereira & O'Dell promoted Jonathan Woytek from creative director to executive creative director just one day after Jaime Robinson announced she was leaving the shop for Wieden + Kennedy New York. (Agency Spy)