AdFreak

This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

25% off for your 1-star critique

By Rebecca Cullers

September 22, 2014

Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is “the best business move I have made in years,” says the whole thing started when Yelp blackmailed him.

Rebecca Cullers
@rebeccacullers Rebecca Cullers is a contributor to Adweek.
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