Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content.
Specs Who (L. to r.) Creative director Marcus Kemp, COO, production director Pamela Hopkins, CEO Blaine Lifton and senior art director Laramie Lifton
A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie.
Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below.
Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will single-handedly change Americans’ health habits, improve doctor care and maybe even save millions of dollars.
Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray.