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IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content.

This Indie Agency Won Over Top-Tier Clients Thanks to Enduring Relationships

Specs Who (L. to r.) Creative director Marcus Kemp, COO, production director Pamela Hopkins, CEO Blaine Lifton and senior art director Laramie Lifton

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie.

We Ask the Experts: Which Brands Are Killing It Right Now?

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below.

Sharecare Rolls Out Personalized Health App

Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will single-handedly change Americans’ health habits, improve doctor care and maybe even save millions of dollars.

How Clairol Hair Color Went From Taboo to New You

Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray.

11 Other Localish Companies Google Might Buy