Warby Parker

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.

Warby Parker Made a Video Game to Cure Your Workday Boredom

Looking for a fun at-work diversion? Warby Parker has you covered with its new free desktop video game, Worbs. On Tuesday, the brand launched the game in partnership with video game company Kill Screen. The companies also collaborated on a pair of limited-edition glasses.

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […]

Warby Parker and Saks Fifth Avenue’s Mobile Commerce Just Got More Interesting

Digital payments company Stripe revealed a mobile commerce system today called Relay, which lets retailers offer products across multiple smartphone apps in an unusually easy fashion. 

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty

A Night to Remember: Brand Genius Awards 2013

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family […]

Geniuses Brand and Grand [Video]

At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo Neil Blumenthal and David Gilboa are among those explaining what it means to be a Brand Genius.

What Makes a Brand Genius?

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of time but was in want of renewed energy and an infusion of verve.

Adweek’s 2013 Brand Genius Awards

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners […]

Adweek’s Top 10 Commercials of the Week: Aug. 9-16