Chris Foster
Chris Foster has been teaching Brand Strategy and Positioning at UCSD Extension since 2009. He has lead professional workshops and presented at numerous San Diego Marketing Association events as well as national events for the Direct Marketing Association; been guest lecturer at SDSU Marketing Courses; and participated in numerous professional panels.
For the past 20 years he has worked in all aspects of marketing and creative direction for start-up, growing, and established business environments. He has a passion for helping any-sized business transform their brand so they can more authentically connect with their audience.
5 Actions in the “Age of Re-”
Performance Marketing
Now is the time to re-imagine parts of your brand. The Age of Re is upon us, where we connect to the core values and ideas that make our connections [...]
What Sports Teams Teach Brands About Lovemarks
Performance Marketing
Back in 2004, Kevin Roberts, CEO of Saatchi & Saatchi, put out the idea of Lovemarks: Brands that rise to such a high level of love and respect that they [...]
How Social Causes Can Become Part of Your Brand
Performance Marketing
Social causes can be aligned with your brand's mission, positioning, and messaging. Some of the greatest brands have connected with causes that promote positive social change.
2 Steps to Making Brand Transformations Stick
Performance Marketing
Brand transformations are like our own transformations — we shine a light on our salient qualities and then amplify that for everyone to see. Brands can make sure that as [...]
Politicians Reveal 3 Important Branding Lessons
Performance Marketing
Marketers and brand managers can learn useful branding lessons as politicians embark on their political campaigns ahead of the 2020 presidential election.
How 5 Aspects of Storytelling Influence Your Brand
Performance Marketing
Stories work because throughout history, in every culture and place, human beings have had one thing in common: We love great storytelling with compelling characters.
3 Types of Brand Stories: Functional, Emotional, Moral
Performance Marketing
There are three types of storytelling for brands: Functional, Emotional and Moral. Every brand should have a functional story, but the best ones find an emotional and moral story that [...]
Crafting a Branding Plan in 3 Steps
Performance Marketing
Like a house, a brand is built up … sometimes with a clear plan, sometimes organically. Using this concept of a house is a very simple way to get your [...]
3 Questions to Better Understand Your Customers
Performance Marketing
Here’s a method that can help you understand your customers with more clarity and empathy, because every person on Planet Earth has a personal and unique response to these three [...]
4 Questions That Reveal Your Brand Persona
Performance Marketing
Asking some simple questions about your brand persona can help you see how your brand engages and interacts with customers. Just like a person meeting someone new for the first [...]