2 Steps to Making Brand Transformations Stick

My wife and I are big fans of the new “Queer Eye” on Netflix. We’re into the second season, and the guests have been a splendid variety of people from Atlanta and Kansas City. From an older, single, heavily-whiskered straight gentleman to a young, single gay woman redefining her space, all the people featured fit into the paradigm of a great story.

Like I wrote about in “5 Aspects of Storytelling,” the essential element of a story is a hero who faces a villain, meets a mentor, and then transforms.

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