Branding

Politicians Reveal 3 Important Branding Lessons

Headshot of Chris Foster
By Chris Foster

IMPORTANT NOTE: This is NOT a politically-minded post (however, we should expect that all of you will exercise your voting privileges). All examples used here are from the June Democratic debate for the purpose of timeliness, and ahead of the second debates that will occur at the end of the month.

The recent Democratic Presidential debates that kicked off in June fielded 20 candidates over two nights, and sparked a lot of questions about the people on the stage:

  • Who stands for what?
  • How are these folks really different than one another?
  • Are those major differences major, or just minor?
  • Who spoke to your heart?
  • Who impressed your mind?

With only several minutes for each candidate to speak, did any individual communicate so well that you got clear answers to any of these questions? Did you get a clear sense of who each person really is?

Which candidate would you choose …...

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Headshot of Chris Foster

Chris Foster

Chris Foster has been teaching Brand Strategy and Positioning at UCSD Extension since 2009. He has lead professional workshops and presented at numerous San Diego Marketing Association events as well as national events for the Direct Marketing Association; been guest lecturer at SDSU Marketing Courses; and participated in numerous professional panels.

For the past 20 years he has worked in all aspects of marketing and creative direction for start-up, growing, and established business environments. He has a passion for helping any-sized business transform their brand so they can more authentically connect with their audience.

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