Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks
Brand Marketing
The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim [...]
Droga5 Hires Niklas Lindstrom
Brand Marketing
Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where [...]
Harvey Nichols Won a Grand Prix in Film at Cannes. Here Are 7 Ads That Are Better
Creativity
CANNES, France—All this past week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the [...]
3 Campaigns Each Win a Cyber Grand Prix, Including Chipotle and Volvo Trucks
Brand Marketing
CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category.
Undivided Attention: How ‘Epic Split’ Became the Buzziest Ad at Cannes
Brand Marketing
It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly [...]
You Need More Than Great Ads to Win at Cannes
Brand Marketing
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up [...]