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Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up 5 percent from 2013—agencies are fighting to stand out.
For example, Droga5 used the voice of a guy with a fake Scottish accent in a 2-plus-minute video about its Facebook campaign for Newcastle beer, and BBDO featured close-ups of hands smashing food in a 2-minute video about its Mobile TeleSystems effort.
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