VML has promoted two creative leads for its North American network and hired a new director of creative recruiting to serve the same area. The WPP network's global CCO Debbi Vandeven announced today that John Godsey and Mike Wente will serve as co-chief creative officers, while new hire Craig Badynee will oversee creative recruiting. All three are new positions.
Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's
Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt! This particular machine, set up by VML to plug Hillshire Snacking's meats, cheeses and nuts as the fanciest treats in town, was painted gold and came with an ornate rug, velvet ropes and its own maître d' and butler. The maître d' quizzed passersby to determine whether they were sophisticated enough to try some product. The butler—on duty inside the unit, naturally—handed out samples, sipped tea and made mock-snooty faces.
If you picked up a copy of Welcome to My Neighborhood with the illustration of a joyful mouse, bunny and kitten holding hands and dancing on the cover, you might think you'd found the perfect picture book for your little one. But upon closer inspection, you'd see a broken whiskey bottle in one corner, an empty tin can in another and a worn-looking mattress in the background.
A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward.
Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We've all been there. It's one of our most trying and persistent #FirstWorldProblems. But Wendy's has a solution: The Baconator, which promises no frozen beef, no microwaved bacon and no vegetables whatsoever. And instead of food-porning us into submission, it's conveying these messages with a trio of bizarre short stories, in which anthropomorphized foodstuffs try penetrating the Baconator in modern contexts.
As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman (English), Juliette Binoche (French), Paz Vega (Spanish) and Taís Araújo (Portuguese).
Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a smartphone breaks, and today it's continuing the campaign on Twitter.