Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman (English), Juliette Binoche (French), Paz Vega (Spanish) and Taís Araújo (Portuguese). To give the campaign a global feel, VML is also using music from various continents performed by Yuna (Asia), Lenny Kravitz (Americas), Nneka (Africa), Corinne Bailey Rae (Europe) and Darren Hart (Australia).